Inside the Kennedy brain tumor media circus

Great post over at the PR Finish Line about the Kennedy brain tumor media frenzy

I have the pleasure of working with Ed. He's a smart guy and knows the PR/journo biz like the back of his hand. He's dead on with his analysis of the media in relation to the Kennedy situation.

I wish the Senator and his family all the best, but it'll be very interesting to see how this all plays out. Who will get the first exclusive with Kennedy? Who will break any "new" news? My guess is that he'll do a print interview as to not come across looking and sounding weak on TV.

Regardless, it's an historical time and interesting to watch it unfold from a media perspective.