Tuesday, June 3, 2008

I agree with Stephen Baker of Bizweek: Embargoed news? Fahgeddabowdit

I'm in agreement with Stephen Baker at Businessweek on the embargoed news tactic by PR folks. Yes, I've done it before, but only because it was at the request of the client.

The media is overly sensitive to the embargoed/on or off the record/background thing. In my book, you either give them the news as an exclusive straight up or you pitch it to those contacts that are relevant. The minute you start playing games is right about the same time you'll get burned.


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