Don't place bylined articles...or else.

One of the tactics you typically use in PR is the placement of bylined articles. Bylines are simply thought leadership pieces about any newsworthy topic. It doesn't promote a company, a solution, a piece of technology, but more so outlines and issues and brings up some thought provoking solution ideas, comments, etc.

Now that I've read this, I might pull that strategy out of all my client's programs.