Thoughts on retailers and packaging

Killing a little time via my feed reader this evening before the work week kicks in. On the list of feeds is Seth's blog. He posts a beef with retailers and packaging.

His point is that retailers can do better. You know what he driving at. Lots of retailers are wasting materials, killing the environment, etc. just to package their goods. However, what Seth is missing is that retailers - most of them at least - really don't give a rat's behind. They are in it to win it. Look at Apple's packaging. The iPod touch I recently bought came in a well designed package, but it wasn't the most eco-friendly piece. Lost of wasted paper and material for an item that's pretty thin.

Retailers won't change their bad packaging habits until they are told to do so by the government. It's that simple.