Friday, November 16, 2007

Want to advertise? Take it outside.

Another sign traditional print media is dying (via MediaPost):

News Brief

Outdoor Ad Demand Outpaces Overall Market

Friday, Nov 16, 2007 8:00 AM ET

DEMAND FOR OUTDOOR ADVERTISING INVENTORY continues to outpace the overall media marketplace. According to estimates released this week by the Outdoor Advertising Association of America, ad spending on outdoor media rose 6.1% during the third quarter of 2007. The estimate is based on revenue figures are collected in aggregate each month by certified public accountants Miller, Kaplan, Arase & Co., LLP and used by the Outdoor Advertising Association of America, in combination with other sources, to release industry revenue information on a quarterly basis.


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