tag:blogger.com,1999:blog-3230958837588841925.post4851103022332665485..comments2023-07-26T10:58:36.051-04:00Comments on The Big Guy: Why Social Media is like ParentingAnonymoushttp://www.blogger.com/profile/00673910906920336469noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3230958837588841925.post-14623149383500668752009-02-08T20:59:00.000-05:002009-02-08T20:59:00.000-05:00Thanks! The funny thing is that social media is re...Thanks! The funny thing is that social media is really like life's journey. NO one has a clue where it's going. Yea, you can point to some things that have worked and guess where this is all headed, but it's not math. There's never a right answer. Audiences are too complex - even within the same demographic - to slap the same band-aid on it.Anonymoushttps://www.blogger.com/profile/00673910906920336469noreply@blogger.comtag:blogger.com,1999:blog-3230958837588841925.post-76909882666067195502009-02-08T20:48:00.000-05:002009-02-08T20:48:00.000-05:00This is a great comparison! I love it! As a mothe...This is a great comparison! I love it! As a mother of 3 and the 4th one in the oven I can totally relate. Our clients normally come to us for Application Development (Facebook, MySpace, Bebo and so forth) or for Social Media Marketing Services. During the last year I’ve observed that they go through pregnancy stages too. First the uncertainty of how this Social Media campaign will turn out but the noise is so loud that they can no longer ignore it. At the beginning my clients go through the first trimester with nausea, hormonal changes, fear, anger, excitement, hope and so forth. Once the campaign is out and it becomes viral quick they pass a period of satisfaction, reassurance and joy. Just like the second trimester. Then when the first few speak their mind and make negative remarks, the fear comes back. The finger pointing begins like the third trimester (whose idea was it in the first place?). It’s really hard for companies to interact with the mass. The big guys are used to passive marketing methods on TV & Print. How hard is it to have a bunch of people give an honest opinion mind about your product! They great thing is that the magic is right there, in the buzz, in making conversation, in becoming the subject of conversation. <BR/> Finally when the results in revenue come! the relieve!!! they forget how insulting they became during the painful period. They love you forever. What I love about your post is that I always tell them that this is not the end. New challenges will come! From Now on, I'll just direct them to your blog!Anonymousnoreply@blogger.com